BFI
A bold visual identity for one of the world’s most iconic film festivals.
The BFI‘s London Film Festival is a refreshingly different kind of festival. It’s far-reaching, diverse and reflects London’s own belief that everyone is welcome. This spirit led us to a new strategy and a new creative idea – Modern Heritage.
Our visual identity was inspired by a forgotten asset – the original Norman Engleback logo sitting on the BFI’s listed building since 1954. It was time to bring it back.
CLIENT BFI
CONCEPT, DESIGN, ART DIRECTION, ANIMATION, PRODUCTION DBLG
AUDIO Mutant Jukebox
By modernizing this iconic marque, it’s not only a nod to established festival-goers, but becomes relevant for new audiences. This multi-disciplinary project also led to a typographic review of the brand. The LFF logo ensures ‘Film’ has more gravitas without resorting to cliché.
Since 2017 we’ve partnered with the BFI to create a vibrant and energetic brand identity that reflects the rich diversity of our wonderful City.
Designed to work effectively in a darker environment, the animated opener captures the unique energy of London as well as the diversity of the films on offer at the festival.
“It was a pleasure working with DBLG on the creative for the 61st, 62nd and 63rd BFI London Film Festival. From the offset they completely understood what we were trying to achieve and I was delighted by their creativity and innovation.”
Darren Wood
Senior Marketing Manager BFI